Here's how it works: If an independent third party group spends money on TV, radio, or online supporting a candidate, that candidate has agreed to pay 50% of the cost of airing that ad to a charity of the other candidate's choice.
This may not work, but there's enough at stake to make it worthwhile to try to take back this election. Will you try with us? - ElizabethWarren.com
Online advertising is covered under the People's Pledge. Specifically on-line advertising that mentions either Scott Brown or Elizabeth Warren, that is not paid for by either of these two campaigns. Scott Brown has paid 1/2 of a small internet run by an outside group to charity, as required by the Peoples Pledge. But since that early violation, the pledge has held.
Could anyone have predicted that the Barack Obama campaign would be the first one, since both campaigns clamped down in the spring, to break the People's Pledge? Well he was. Here's the proof.
Yesterday, October 17, 2012, was the last day to register in Massachusetts for the November 6, 2012 election. The Barack Obama campaign ran ads letting people know this. One of the places they ran ads was facebook. This was the ad:
You will clearly notice in this ad the link to the website vote.BarackObama.com. This is a paid ad, not run by the Warren Campaign on the internet asking people to support Elizabeth Warren by registering to vote. It is a violation of the People's Pledge. It was committed by Barack Obama. Will Elizabeth Warren uphold her end of the pledge and donate to a Charity 1/2 of the ad run?